Since 1911, the Texaco Star has been tied to quality driving and the open road. The familiar star has been there for every mile, a trusted sign of quality for generations of motorists. Their expectations are high, and we’re here to help you maintain those expectations for a healthy business with happy employees and a strong bottom line. We sincerely care about your business.

Texaco Brand Advantage

• The Texaco brand is ranked one of the top five most recognized consumer brands in the United States, and has been operating in the U.S. for more than 100 years.
• California retailers get to take advantage of Texaco’s national advertising (concentrated in California) through a variety of outlets such as video, audio and online.
• An impressive Business Card offering (Private Label Business Cards, Universal Business MasterCard, Diesel Advantage Card) with dedicated sales support and targeted marketing activities.
• Texaco branded proprietary credit cards (Personal Cards, and Co-Branded Visa Cards) make up one of the largest portfolios in the oil and gas industry. All of these cards are accepted at all Chevron and Texaco locations.
• Customer First and Image Execution Programs include employee incentives and rewards for high performance.